And hired a team of journalists to do that. we redesigned the corporate website to tell stories. Essentially our role is to protect and enhance the company through storytelling. What do you do at J&J?Ĭarrie Sloan: I’m the vice president of content marketing, or of the Global Content Lab.ĬS: We create content that celebrates all the good work that J&J does and the good work that our employees do. Thanks so much for agreeing to talk to me today! Let’s start with the easy stuff. Here is an edited transcript of our recent chat: We talk about why she hires journalists for her key content roles (you’ll love her answers) and how to talk like a corporate executive (get ready to walk the square!). Now I continue that conversation with her several years later. She assured me that my skills as an editor would translate - and sure enough they did.

And back when I was a frustrated magazine editor trying to decipher job postings for content marketing roles and if I was qualified for them, Carrie was incredibly encouraging. Carrie has also always been very generous to Ed210, serving on Ed’s first panel discussion on content marketing in the winter of 2015. She made her move to J&J in 2015 where she breathed life into the content strategy for the 130-year old international brand. She broke out of print before most of her peers, landing top roles at the sex and relationship website YourTango, the personal finance website LearnVest, and the parenting site Cafe Mom. Carrie started her career in magazines at titles like Elle Girl, Details, and Marie Claire. My interview this week is with Carrie Sloan, the VP of content marketing at Johnson & Johnson, the world’s largest broad-based healthcare company. I will be talking to folks who have content backgrounds and “get it” and those who don’t, but they will all have one thing in common: They hire content people, people like you. In this series of posts: Chatting With People Who Hire Content People, I bridge that gap, and answer questions that career pivotors might have about roles and organizations outside of traditional media. There is a knowledge gap between those who are looking for content jobs and those who are hiring for them. But what I’ve found is that those three groups don’t necessarily talk to each other.

And I talk to lots and lots of people who are trying to transition out of traditional media into new roles and careers. I talk to folks who have transitioned to new roles outside the magazine industry. I talk to folks who still work in print magazines and love it and want to ride it out. The best part of my role as Talent Fairy is that I get to talk to people constantly. The Talent Fairy Chats With People Who Hire Content People

Wild Pitch by Sloan Johnson